Stop wondering where your next client is coming from.
If you’re doing a handful of deals a year and can’t figure out how to consistently grow, I’ve been building something for you.
I’ve put together the marketing playbook I use in my own real estate business into one practical program — so you don’t have to spend years figuring it out the hard way.
Full-time working REALTOR®.
Former marketing and sales leader at large international companies.
Still testing stuff every week.
I’m not a coach who decided to teach real estate.
I’m a REALTOR® who spent years figuring out how to market my own business better.
Before real estate, I spent years leading marketing and sales teams for major international companies, learning how businesses position themselves, attract customers and create long-term competitive advantages.
When I became a REALTOR®, I started applying that background to our real estate business.
Plenty of things didn’t work. But the things that did began reinforcing one another.
Today, the marketing engine we’ve built contributes six figures in annual commission revenue while requiring very little incremental spending to keep it working.
My wife Beth and I have become one of the top teams in our local market and ranked #4 among Keller Williams teams in Canada in 2025.
I’m not suggesting every agent will get the same result. But I can show you exactly how I built it — what mattered, what didn’t, what I’d do differently and how you can build your own version in your market.
This isn’t a theory I drew on a whiteboard.
These are the same ideas I’ve been using inside a real real estate business.
Our owned marketing channels contribute six figures in annual commission revenue with very little incremental spend required to maintain them.
Beth and I ranked #4 among Keller Williams teams in Canada in 2025.
Local pages, market reports and useful resources continually attract people through search.
Original market analysis and local resources help us stand out instead of repeating what every other agent says.
Years of trial and error. Yours for $697.
The first group is getting a deliberately low price because they’re helping me shape All Out Agent while I finish building it.
This isn’t a permanent discount. As the program develops, adds case studies and becomes more complete, the price will increase.
The first members get the lowest price I’ll offer.
- ✓ One-time purchase
- ✓ No monthly coaching fee
- ✓ No required weekly calls
- ✓ No subscription treadmill
- ✓ Practical tools you can implement yourself
Founding pricing is intended for the first group helping shape the finished program.
A fraction of one commission could change how you build your business.
You’re already working in a business where a single successful transaction can be worth thousands of dollars.
All Out Agent is $697 because I want the value equation to be incredibly simple: if what you learn helps you create even one additional opportunity that turns into a transaction, the economics can change very quickly.
Less than 10% of one $7,500 commission.
Example only. Commission amounts vary by agent, market and transaction.
You’re doing deals. Just not enough of them.
You know you’re capable of more. The frustrating part is figuring out how to create enough consistent opportunity to actually grow.
You’ve heard the advice: make 100 calls, follow the script, work through the rejection and do it again tomorrow.
Spending evenings knocking on strangers’ doors isn’t why most of us got into real estate.
Pay every month, chase internet inquiries and hope enough eventually convert.
Instagram. TikTok. Facebook. More content without knowing whether any of it is building something useful.
You have one because you’re supposed to, but almost nobody finds it.
What you really need is clarity: what matters, what to build and what to ignore.
What if your marketing didn’t disappear the moment you stopped doing it?
The old way.
Chase the next commission.
- × Cold call strangers
- × Door knock neighbourhoods
- × Buy internet leads
- × Pay every month for visibility
- × Post constantly and hope
- × Start from zero again next month
The All Out Agent way.
Build things that keep helping.
- ✓ Build pages people find on Google
- ✓ Become known for understanding your market
- ✓ Publish information buyers and sellers use
- ✓ Use AI to save hours
- ✓ Create content that keeps getting discovered
- ✓ Build momentum instead of resetting
Not another library of videos you’ll never finish.
All Out Agent is still evolving. I’m not going to pretend every lesson and download is already locked in. What I do know is exactly what the program is being built to help you accomplish.
Build a website that actually helps
Understand which pages matter, what they should contain and how your website can become a business asset.
Get found in search
Learn the local SEO principles I use without needing to become an SEO technician.
Use your market knowledge
Turn ordinary real estate statistics and local knowledge into information people actually want.
Use AI as leverage
Research, analyze, write and work faster without turning your marketing into generic AI content.
Create content that lasts
Build useful videos, articles and local resources that can continue being discovered after you publish them.
Know what to do first
I’ll show you the order I’d build everything in if I were starting my real estate business again today.
Build a business that’s easier to discover and easier to trust.
This isn’t about eliminating prospecting forever or pretending clients magically appear.
It’s about building another source of opportunity — one that can become stronger as the work you’ve already done starts compounding.
Especially if you’re stuck at a handful of deals a year.
You don’t need to be brand new. In fact, All Out Agent makes the most sense if you’ve already proven you can sell real estate — you just haven’t figured out how to make opportunity consistent.
I don’t want you paying $697 for another course you never use.
The value only exists if you actually implement it. So I’m willing to put some responsibility on both of us.
Do the work. Give it a fair shot.
Work through the program and implement the core pieces in your own market.
If you’ve genuinely implemented the strategy and it still hasn’t helped you generate a sale, we’ll review what you’ve built together.
I’ll ask to see the work and your sales results so we can determine what happened.
If you’ve done the work, followed the approach and we still can’t identify a meaningful result, I’ll refund your $697.
I’m asking you to bet on yourself. I’m willing to share some of that bet with you.
Interested? Raise your hand.
All Out Agent isn’t finished yet. I’m looking for the first group of agents who see themselves in this page and want to know when it’s ready.
If enough agents raise their hands, I’ll build it properly. The first members will get the lowest price I’ll offer.